You already know which ad opened the conversation.
Now you know which one ended in a sale.
Meta's Ads Manager counts how many conversations your ad opened, and that's where its view ends: the sale happens later, inside WhatsApp. Respondo has both halves, so it can close the loop.
- Read-only on your ad account
- Inside the same Respondo
- No invented zeros
Meta gets as far as "hi". The money moves after that.
- The ad was shown
- Someone clicked
- A conversation opened
- And that's it
- A conversation opened
- The person quoted or booked
- The sale closed
- The payment was confirmed
Every conversation keeps the ad that brought it. And it's the first ad, the one that brought the person: if they come back through another one later, the credit doesn't change hands.
Which one brings conversations… and which one also brings sales
They aren't two similar questions: they're the difference between an ad that works and one that only looks like it works.
Example with demo data. The columns are the ones in the real report.
Two details that change the number
- "Moved forward" is not quotes plus bookings. Someone who asks for a price and also books a visit is one person. Adding them up made the step exceed the one above it and show rates over 100%.
- A conversation counts once per ad, even with ten outcomes. And a paid charge counts as a sale even if nobody marked it by hand.
A number you can open
You click "6 sales" and you see the six people. With their whole conversation, in the same inbox you work in every day.
The filters count exactly the same thing as the step that links to them. That sounds obvious and it isn't: clicking an 86 and getting a list of 61 people is a bug we already had, which is why the definition now lives in one place only.
A zero doesn't always mean there were no sales
Sometimes it means the data isn't available, and on screen the two look identical: "Spend: 0" leads you to exactly the opposite of the truth. So no figure travels alone here: it travels with its certainty.
We count it ourselves, or the platform reports it. It's a fact.
It comes from dividing two measured figures. It's worth exactly what its two parts are worth.
We know a floor, not the total. We see what went through the payment link; a bank transfer exists and we don't see it.
A connection or a setting is missing. It is never shown as a zero.
And when something is missing, it says what is missing and how to get it. Not a zero.
We write the campaign for you. You publish it.
Respondo builds the full draft — objective, audience, budget, headlines and body copy — and hands it to you as plain text to paste into Ads Manager. Two minutes of copying instead of twenty staring at a blank screen.
The last click is yours: you hit publish, on your account and your budget.
CAMPAIGN: Summer · laser promo Objective in Meta: Engagement → Messaging apps → WhatsApp Offer: 3 sessions, 20% off AD SET Location: Viña del Mar + 15 km Age: 25 to 55 Budget: 12,000 CLP per day Destination: the business's WhatsApp AD 1 Headline: Start laser before summer Primary text: Book your assessment … Button: Send message
Where we draw the line
So you know exactly what you're getting and what stays in your hands.
Your campaigns stay yours
Respondo reads your ad account and tells you what's working. Publishing, pausing and moving budget is your call, in your account, whenever you want.
We don't replace your agency
We don't do media buying and we don't charge on performance. If you work with an agency, this gives them the numbers they don't have today and that Meta can't give them.
Attribution runs on Click-to-WhatsApp
That's what ties the ad to the conversation. Someone who arrives on their own — Google, a sign, a friend — is not given an invented origin. They stay unattributed, and that's how it's shown.
We set the measurement up for you
We connect your ad account, check that your ads open WhatsApp and leave the whole loop running. If the data needs to reach another tool your team already uses, we work that out during the implementation.
- No data. No conversation has arrived from an ad yet — and it says so, rather than showing a zero.
- Origin visible. You know which ad each conversation came from and what happened next.
- Ready for the round trip. The click identifier arrives on the conversations that carry it.
How much of what you spent last month ended in a sale?
If you can't answer that with a number today, it's worth a fifteen-minute conversation. We'll show you how it would look with your own ads.
See it with my advertising Marketing lives inside the same Respondo. It isn't another tool to buy separately.Get your sales operation in order and stop losing sales
Tell us about your business on WhatsApp and we'll show you, with your own case, how Respondo answers, books, follows up and shows you everything measured on one dashboard.
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